Samsung has announced plans to launch 60 stand-alone retail stores
across Europe. The stores will be opening as part of a new "preferred
partner" agreement that Samsung has signed with the Carphone Warehouse
Group. The Samsung stores will be opening over the next three months and
coming to the UK as well as Ireland, Germany, Spain, Portugal, Sweden,
and the Netherlands
While 60 new locations will certainly be a big jump for Samsung and
Carphone Warehouse, this news follows the successful 2013 launch of
three stand-alone stores in Spain. Samsung has said the new stores will
offer a "premium look and feel." And perhaps key here, they will be
operated by Carphone Warehouse and selling
Samsung mobile products to include smartphones and tablets as well as laptops and wearables

Other details here point towards how customers visiting these stores
will see a new experience that "merges retail and technology
innovations." More to the point here, these stores will make use of
Carphone Warehouse's sales tools and connectivity platform using Samsung
tablets
Neither Samsung or Carphone Warehouse have announced any specific
plans beyond these 60 new retail stores, however it seems there may be
some potential to take things further. Comments from the press release
announcement touched on how "there is potential to expand the
relationship going forward." For now though, both companies are hoping
to be able to offer a "powerful new retail concept
Bottom line here, if you happen to live in any of those seven
European markets, you may want to be on the lookout for a store opening.
With that in mind, while Samsung and Carphone Warehouse have announced
the seven markets and even said there will be a total of 60 new stores
-- they have yet to offer anything in terms of specific locations
No comments:
Post a Comment